Now why shouldn't he smile like that? Because that smile doesn't say, "welcome to my restaurant;" it says, "Haha! I have a successful business that isn't stressful to run and you don't!" Now don't get me wrong, I feel happy for him, but I can guarantee you that eating his food will NOT, I repeat NOT give you a 100% chance of ending up with your own successful business. It might make you inspired to to and achieve that goal, but —the chances of your success in achieving that goal— will NOT be 100% and unless his food will give you a 100% chance of achieving that in your life, he should not be looking at the camera like that.
—People in adverts— should ONLY be smiling because they have something that anyone can get if they can afford —whatever the advert, itself is advertising.— Otherwise, the entire advert comes off as smug and annoying!
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